It all started during a hockey tournament in Vancouver, B.C. The boys from the U15 rep team were excited, gearing up for a fun night. They were planning to run around the hotel, hoping to catch the attention of some of the “birds” who were staying there as well. As defenseman #5 was getting ready, he reached for a bottle of cologne. His dad, with a grin, said, “Oh yeah, get that bird juice on for the ladies.”

Everyone laughed, but as the night went on, that simple joke sparked an idea. “Hey, that’s actually a great idea!” And just like that, Bird Juice was born. The brand was meant to capture the fun and creativity that comes with such moments—a blend of laid-back vibes with a professional touch.

Our love for sports especially hockey and coaching provided valuable insight into what the Athletics community might appreciate. Our vision ensured that Bird Juice wasn’t just another cologne—it was something special.

We crafted Bird Juice to be more than just a fragrance—it’s a statement. Our goal is to bring confidence, a sense of victory, and the feeling of being a true legend to everyone who wears it. Whether you’re heading to work, hitting the ice, or dominating the court or field. Bird Juice is designed to make you feel unstoppable.

Creating this cologne has been a fun and rewarding journey, we hope you love it as much as we do.

Cheers to you + SMELLING GOOD!